>>查看公司介绍 Product Manag...

工作地点: 苏州市 招聘人数: 1人 工作性质: 全职
工作经验: 5年以上 学历要求: 本科 年龄要求: 不限
性别要求: 不限 薪资待遇: 15000-25000 更新日期: 2018-10-20

岗位职责:

    SCOPE OF THE ROLE AND BASIC PURPOSE:
    The Product Manager (PM) will be responsible for Marketing Activities related to their New Product Development (NPD) projects. The PM must use marketing principles to develop products that address unmet needs in the marketplace and deliver a strong return for the organization. The Product Manager will be responsible for one or more NPD projects. The PM must possess the following competencies:
    ? Anatomy and Disease States – Maintains an Expert knowledge of Anatomy and Disease states as it relates to their projects or procedural areas. They stay abreast of the latest trends and are viewed as the go to Expert within the organization. They possess an Expert understanding of an implant’s use in a surgical procedure and how to obtain the desired clinical result.
    ? Market Knowledge – Has a complete understanding of the market dynamics for their assigned product areas. Demonstrates an understanding of the competitive landscape and can predict how it may develop in 2-4 years. Is able to appropriately segment the market and develop strategies to match customer needs. Uses knowledge to help R&D engineers make efficient and effective design decisions.
    ? Financial Acumen – Has strong knowledge of profit and loss concepts and understands the importance of their role in ensuring profitability. Is able to work with R&D and cross functional partners to deliver cost effective, profitable solutions for the organization.
    ? Business Analytics and Interpretation – Utilizes market research to interpret current trends in the market. Their experience enables them to quickly choose the appropriate market research tools to generate the relevant data. Regularly use tools that are available, such as: market research reports, historical sales data, competitive sales data, Voice of customer data, clinical periodicals, etc.
    ? Customer Knowledge – Possesses an expert level understanding of customer needs and represents them on NPD teams. Identifies information gaps and develops plan to acquire information. The PM visits Surgeons in the operating room environment and understands challenges and constraints of the procedure. The PM can engage surgeons in a clinical dialogue and ask insightful questions. The PM uses customer knowledge to develop unique insights that inform product development activities. They clearly define customer user needs for the R&D team. R&D must view the PM as the go to expert for their product areas.
    ? Brand Management – Has experience developing effective marketing plans for their brands. Creates a clear, concise value proposition for their products/brands. Independently creates launch plans and develops high quality materials on time and on budget. Materials may include: Sales Brochures, surgical technique guides, sales playbooks, sales training materials, surgical animations, surgical videos, etc.
    ? Health Economics – Understands how products create value for patient, physician, payor, provider and policy maker. Understands the impact of pricing in the selling process and develops market appropriate competitive pricing for brands. Ensures R&D team has cost targets to maintain gross profit margin.
    ? Environmental Factors – Exhibits an awareness of the regulatory and legal requirements for registering and marketing products.
    ? Product Portfolio Development – Has a complete understanding of the company’s strategic plan. Uses information for portfolio planning and prioritization. Represents their areas of expertise as appropriate.

职位要求:

    QUALIFICATIONS:
    University Degree in business/Engineering needed,nice to have Post Graduate Degree.
    excellent in english speaking/writing and fluent in oral/written english.
    ? Prior Marketing experience in the Medical device industry is highly desirable.
    ? Prior Upstream or Downstream Marketing experience is desirable.
    ? Prior Engineering experience in the Medical device industry is desirable.
    At least 4 – 7 years of relative experience.
    ? Prificient in Microsoft Word, Excel and PowerPoint.
联系方式
  • 公司地址:苏州工业园区长阳街299号